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Social media links allow companies to spread their message in a way that wonai??i??t fit into the ai???140 characters or lessai??? society. They serve as a way to deliver the full story ai??i?? but hereai??i??s the thing, they
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may not be all theyai??i??re cracked up to be. Here are a few reasons to reconsider:
– Links reduce interaction. When youai??i??re directing your audience to a piece of content, you are simply taking them away from what they are doing and sending them into unfamiliar territory, decreasing the likelihood that they will interact.
– Mobile links donai??i??t always load quickly enough for users, so theyai??i??ll just exit out of it ai??i?? you have to remember that so many people want what they want and they want it NOW.
– People get lazy when they publish links to social media ai??i?? simply the title and link with nothing else added, and no engagement.
– Sharing link after link will not allow you to stand out on social media ai??i?? you must produce content that will set you apart and harness your creativity so your fans will be more apt to share.
– People are busy and simply may not have time for clicking on a link ai??i?? and they never remember to look at it later.
– A large portion of people will not click on the link, and therefore, there will be no value in it. Find other ways to grab their attention!
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