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Social media links allow companies to spread their message in a way that wona��t fit into the a�?140 characters or lessa�? society. They serve as a way to deliver the full story a�� but herea��s the thing, they
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may not be all theya��re cracked up to be. Here are a few reasons to reconsider:
– Links reduce interaction. When youa��re directing your audience to a piece of content, you are simply taking them away from what they are doing and sending them into unfamiliar territory, decreasing the likelihood that they will interact.
– Mobile links dona��t always load quickly enough for users, so theya��ll just exit out of it a�� you have to remember that so many people want what they want and they want it NOW.
– People get lazy when they publish links to social media a�� simply the title and link with nothing else added, and no engagement.
– Sharing link after link will not allow you to stand out on social media a�� you must produce content that will set you apart and harness your creativity so your fans will be more apt to share.
– People are busy and simply may not have time for clicking on a link a�� and they never remember to look at it later.
– A large portion of people will not click on the link, and therefore, there will be no value in it. Find other ways to grab their attention!
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