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Using social media can teach you a ton a�� here are some of the paradoxical lessons wea��ve learned the hard way, so you dona��t have to:
Quality vs. Quantity: Ita��s a battle everyone faces and most bloggers do choose quality over quantity, however, when dealing with a platform like Twitter, quick bits of information are desired. Write lots of sectionalized posts & hope for the best.
Facebook Likes: The likes on a branded Facebook page do not accurately represent the amount of people who actually interact with the brand a�� it just means that they a�?likeda�? the page on a whim, and a Facebook post doesna��t matter if nobody sees it.
Tagging: One of the most useful tips
in a post are the tags a�� as they can easily direct a reader to a post choice, unfortunately, they can often be
Memes: Oftentimes, businesses will take popular pictures and post them to engage and entertain their followers a�� why? Because a lot of text is boring and it makes them seem more engaging. They show that the brand is interested in connecting with their followers.
Names Are Everything: A branda��s name is the most easily recognizable characteristic but unfortunately, so many names are being used, or just taken and inactive. Sometimes, instead of changing your name, it can be easier to simply find a shorter and more memorable tagline.
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