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Growth hacking is a marketing technique which is developed by tech startups, which combines creativity, analytical thinking and social metrics, in order to gain exposure and sell their products. Simply put, growth hackers are great at using SEO, website analytics, content marketing and A/B testing a�� and they focus on cost-efficient alternatives to conventional marketing techniques. For example, instead of buying advertising through radio or TV, they will utilize social media. This concept is especially prevalent with startups, as it allows for a cost-effective launch.
Growth hacking is essentially a marketing strategy for a company with limited resources a�� time, money, or even manpower. All companies thrive on growth, as it inspires and builds momentum for the entire team. Unfortunately, with every great concept, there are numerous downsides. While a huge number of professionals are fabulously revolutionizing growth hacking, there are those who lack the vision and strategy and simply focusing on spamming and scamming their way to the top.
Without vision and strategy, actions and tactics are meaningless. You have to ensure that you are seeking to grow for the right reasons a�� wrapped up in the right vision and correct strategy. Make sure you leave the spam and scams alone and stick with what your company needs to thrive.
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