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Online reviews have become extremely crucial in driving the growth of the business. There are a number of common online review platforms that have come up in the recent years. But one review platform that has withstood the test of times is the Yelp platform. Yelp was actually co-founded by a former PayPal executive, Jeremy Stoppelman , in the year 2004. It allows customers to give feedback in the form of reviews on a range of products and services that they have utilized in the recent past. Yelpa��s real revenue actually comes by the sale of advertisements to local businesses. Over the past decade, customers have posted more than 40 million reviews on a range of products in Yelp.
The reviews are posted in Yelp in the form of star ratings ranging between single star to five stars. Customers rate a particular product or service as five stars when they are satisfied with all the aspects of the products. Business entities that have consistently very good ratings in Yelp get a window sticker that says, a�?People Love Us on Yelpa�?. Over the years, Yelp had rejected takeover bid submitted by Yahoo and Google. Now, a number of competitors have come out with their own review options such as the Facebook, that had introduced a a�?Reviewa�? button to share customer experiences.
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