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Anybody with a webpage is looking at the amount of ai???hitsai??? their page generates ai??i?? and those looking at ways to attract more visitors. The secret behind receiving website views is not all about an attractive, memorable webpage ai??i?? it is actually must simpler than that. No matter how beautiful your webpage looks, if it is not listed as a popular result within a search engine, it will not likely be noticed. Of course, people will stumble upon it ai??i?? but a casual websurfer
will not see your site.
There are two search engine marketing approaches: search engine optimization (SEO) and pay per click (PPC).
SEO is primarily following a set of criteria when making a webpage, so that keywords will be ai???matchedai??? when they are searched, whereas PPC involves contracting advertising programs, in order to advertise the site.
SEO is free ai??i?? and it is the leader in traffic boosting, as it is essentially loading a webpage with keywords. Given the relative simplicity of SEO, companies are able to use it to their advantage without spending additional money ai??i??
and while it may take a while for SEO to work, the fact that it is free is always attractive.
PPC are somewhat less popular for companies, due to the initial cost ai??i?? they must pay the advertiser every time a user clicks on the advertisement, no matter whether the click leads to a profit for the company; however, it is quick and easy to maintain a high number of page views.
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