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Anybody with a webpage is looking at the amount of a�?hitsa�? their page generates a�� and those looking at ways to attract more visitors. The secret behind receiving website views is not all about an attractive, memorable webpage a�� it is actually must simpler than that. No matter how beautiful your webpage looks, if it is not listed as a popular result within a search engine, it will not likely be noticed. Of course, people will stumble upon it a�� but a casual websurfer
will not see your site.
There are two search engine marketing approaches: search engine optimization (SEO) and pay per click (PPC).
SEO is primarily following a set of criteria when making a webpage, so that keywords will be a�?matcheda�? when they are searched, whereas PPC involves contracting advertising programs, in order to advertise the site.
SEO is free a�� and it is the leader in traffic boosting, as it is essentially loading a webpage with keywords. Given the relative simplicity of SEO, companies are able to use it to their advantage without spending additional money a��
and while it may take a while for SEO to work, the fact that it is free is always attractive.
PPC are somewhat less popular for companies, due to the initial cost a�� they must pay the advertiser every time a user clicks on the advertisement, no matter whether the click leads to a profit for the company; however, it is quick and easy to maintain a high number of page views.
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