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Dale Carnegiea��s book on a�?How to Win Friends and Influence Peoplea�? contains highly relevant information that can be used in social media marketing efforts. By using certain approaches mentioned in the book, it would become easier for organizations and online business owners to win the hearts of fans and influence followers. The first concept that can be applied from Dale Carnegie’s book is to stop criticizing and complaining about customers and clients through the social media network. The minute one starts to criticize or complain about a particular customer, the client would lose faith in the business and move on to some other service provider.
The next important aspect to be taken from Dale Carnegiea��s book is to wholeheartedly appreciate the efforts of the fans and followers. This would send a firm message to the followers that they are respected for their views and acts through which they are involved with the company. The next important advice from Dale Carnegie, as applied to the social media world, is a�?creating a desire withina�?. The business owner should be designing their social media campaign in a way that arouses the interest of the users on their business product and services. Social media should be able to create a desire for the product or service among people’s minds.
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