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Even if your company doesna��t want an online presence, it is inevitable in this day and age a�� especially with the prevalence of the internet and social media. Managing your online reputation can be overwhelming a�� every consumer is a critic, and every consumer feels the need to make their voice heard. Here are some easy suggestions for managing your reputation, and how to respond to even the most caustic commentary.
Claim Your Location
a�?Check-Ina�? services are increasingly popular a�� and when a consumer checks in at your location, it is broadcasted publicly. It is important to create a business account on these social media platforms so that you can claim your business. You should respond to all reviews, positive and negative, without getting emotional a�� be professional, courteous, and offer to right the wrongs. Most consumers will understand
that you are only human and they will feel glad that you care enough to fix their problems.
Facebook & Google
When a customer rates your establishment, your a�?star ratinga�? is available for everyone to see a�� so damage control and feedback are of the utmost importance. Take time to check out your reviews and reach out to your customers. Interaction is key!
Why Does It Matter?
Plain and simple, consumers are doing their research on businesses and companies a�� so a negative review can completely change their mind. Positive feedback reinforces their decision, but negative feedback makes them turn around. Customers are spending money with your company and they need to be reassured they are taken care of!
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