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Shareaholic, one of the social media research firms, has recently published a report regarding the rising popularity of the social media referrals and the declining popularity of the organic search traffic. According to the data available with Shareaholic, organic search traffic has dropped by 6% in November 2013 when compared to the traffic generated in November 2012. In the same period, the percentage of traffic generated by social media referrals have increased from 10% in November 2012 to 25% in November 2013. The research firm has found that the users got better answers from their network of friends and colleagues than the answers that they got from the search engines.
During the last completed quarter up to March 2014, the referral traffic share from Facebook rose by 6% while the referral traffic share from Pinterest went up by 3%. But the traffic that is sent by Facebook is not always engaged in nature, meaning that the user coming to the site might have come for passing some idle time. Engaged users are those users who take action by visiting the website referred by the social media. YouTube tops the list of social media platforms that send engaged visitors to the business websites.
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