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According to a recent beauty
industry research report released by Dove, more than 80% of women believe that social media plays a vital role in influencing the cosmetic habits of women. This is a 400% increase in number of women who felt the same way some 7 years back, when social media was in its infant stages. Today, social media accounts for 12% of the traffic to the beauty brands website. Another important development in the beauty and cosmetic brand industry is that E-Commerce pages of the cosmetic brand is becoming more experience centric rather than remaining purely product centric.
E-Commerce sites of well known fashion brands like Lai??i??Oreal and Diesel contain a number of links to the Instagram and Pinterest pages of users who have actually experienced the benefits provided by the brand. Such E-Commerce websites have become both the transactional interaction as well as emotional interaction platform for both the big and smaller cosmetic brands. Social media experts believe that this phenomenon would soon spread to other industries such as the fashion industry and retail industry. Brand would now want to give more specific advice to people of different profiles in a way that personally touches their emotional cord.
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