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LinkedIn has maintained its leadership in the professional social networking space category over the last 3 years. Employers and employees have been using LinkedIn aggressively over the past few years in order to find the right opportunity. As with the employers, employees and experienced consultants have to keep updating their LinkedIn profiles from time to time. LinkedIn has come out with a number of new features such as the content marketing rating scores that can be used to improve their presence. LinkedIn rates the content that has been created by a user based on different parameters including profile sponsored updates, employee updates and influence posts.
This content rating feature would help the LinkedIn profile owners to
make the required changes to the existing content. LinkedIn also provides valuable suggestions on improving the quality of content available in LinkedIn profile. The rating is provided on a scale ranging between 1 and 1,000. LinkedIn has also come out with a publishing feature similar to Googleai??i??s Authorship feature. This would help bloggers to share their original content across a wider audience group. With a community of 300 million active users, LinkedIn provides the right opportunity for bloggers to expand their customer base and also help in reaching out to newer markets.
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