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A number of small, medium and large sized business owners have been making use of Facebook advertising to improve their business prospects and get more leads for their products and services. Facebook advertising has been more targeted, meaning, that people are shown advertisements of products and services based on their browsing interests. In line with that, Facebook has introduced two new advertising features in the form of job targeting ads and video ads. Job targeting allows prospective employers to look for groups of people with specific job titles and advertise their requirements specifically to that set of people.
Users who are involved in the medical field may be the target for medical equipment ads or the recruitment agencies for hospital staff. This feature can be compared to a business to business service feature available in LinkedIn. The next feature that has been introduced by Facebook is the targeted video advertisement capability. Based on the profile of Facebook users, advertisers can run their video campaigns to a specific group of users who might be interested in that area. The video would actually run for only 15 to 20 seconds. But the quality of the video should be such that it creates an instant impression within that such period of time.
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