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Since its inception 2 years ago, Snapchat has grown in popularity as a social networking tool particularly for youngsters in the age group of 17 to 25. Due to this development, business owners who have products catering to youngsters and college going students in that age group have started to utilize Snapchat as a marketing channel for promoting their products. Before actually deciding to make use of Snapchat for marketing purposes, business owners have to ensure that their products and services conform to the audience in the 17 to 25 age group.
The first step involved is to arrive at a strategy keeping in mind the end goals that are required to be accomplished. The objective that has been identified should be measurable in nature. One such measurable objective is the number of views on the snap posted in the Snapchat. This is a good measure of the popularity of a particular snap. Similarly, some users would take a snapshot of the snap and share it with users of other social media platforms such as Facebook, Twitter and Instagram. These measures can be used to gauge the popularity of a particular post in Snapchat and can be leveraged by the business owner.
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