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Many business owners, particularly the small and medium size business owners, fail to take the various features available in social networking tools like Google Plus to catch the attention of the local customers. Google Plus is one of the most under rated social platforms as it comes with a number of unique features for the business owners to communicate with their customers in the locality. Google+ has more than 300 million active users, which is only second to Facebook in terms of the number of active users. By creating a business page in Google+, including business address and description, business owners can spread information about the location of their business and the nature of their business to local people in the region.
Google+ pages can also be used by customers to provide reviews on products bought by them. In addition to Google+, Foursquare is another social portal that is vital for brick and mortar business owners to increase their business sales. Business owners can establish their presence in Foursquare by registering the business with Foursquare. Business owners have to provide their contact address details and phone number to complete the registration process. Facebook business pages are also effective in promoting business services and products.
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