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Most of the business owners have taken up to Search Engine Optimization with the sole objective of trying to expand their online business presence and get new leads to their business website. In order to achieve this, business owners and the marketing associates helping the business owner in SEO implementation have to measure the success of their SEO implementation. In a recent survey conducted by a marketing research firm, more than 70% of the marketing team have a problem in measuring their SEO success rates. In order to measure the effectiveness of Search Engine Optimization efforts with respect to the Return on Investment (ROI), one has to possess the right kind of tools and techniques.
One such technique that has been recommended by the market research firm, AC Nielsen, is marketing mix modeling. The graph and the trend charts obtained through this modeling data would provide useful information regarding the effectiveness of search engine optimization efforts in terms of the return on investment. When allocating budgets towards SEO efforts, organizations have to take into account the unique nature of SEO efforts and content marketing initiatives. Some organizations often do not allocate the required budget as they see content marketing and SEO efforts as one and the same, which is not the case.
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