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After Taylor Swift’s video was posted a month ago, something good was noticed about her. She had surprised a fan at her bridal shower in the video and this did show more of her than might have been expected. Her “for the people” attitude shows in many places that is quite impressive since she comes from a family of money, this is not generally the case and Taylor accentuates being a friendly, down to earth, and humble to as many fans as she can.
The video had 1.5 million views in less than a week, when previous announcements only brought
in an average of 350,000 views. The video of Swiftai??i??s attending a bridal shower will likely generate over 2 million views. This new video is of great value to Swift and could lead her to a new generation of fans. This new video could be looked at as a lesson in the effect that she is now seen in a low budget, live shot and has its focus on a fan that can make a huge impact in fan base in the industry. Her intentions were well planned before she opened the door of the party and reveled in the sounds of the screaming mom of the fan, and the emotions shown from that particular mom was priceless.
If the mission of reaching a new fan base was a goal, it was achieved.
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