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While there are benefits associated with launching SEO campaigns in the form of link building through reputed sites, very few business owners really benefit from the links generated. Many business owners feel that the quality content that is being created in their blogs remains unread for many months even after linking through popular sites. This is where the concept of community building comes into the picture. Business owners need to build a community for their range of products and services offered. In order to build a community, one has to first have a content campaign in place.
In order to create unique content related to the business, the business owner should first look at the top published content in their field of business. There are helpful free tools like the BuzzSumo that helps in getting details regarding the top rated contents based on given search criteria. The search result would bring the entire range of popular content including articles, videos and blogs that have been created on a particular business topic. The tool would also give details regarding the social share status in terms of the number of Facebook shares, LinkedIn shares, Twitter shares, Pinterest shares and Google Plus shares.
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