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In order to create a highly effective text advertisements for Google AdWords, one has to follow certain techniques. Some campaign managers create text ads in Google AdWords by combining the title with a query to bring the user to the relevant landing page. They think that this setting is enough to create a lasting impression in the minds of users. Due to this, campaign managers give less importance to the ad description. Due to this also, they come out with plain text for AdWords description. One of the first things to avoid while framing description is the usage of plain boring and routine texts.
Campaign managers should also avoid using corporate jargon like streamline your business by using this product. The description should definitely contain numbers. The numbers can be related to the offered discount, providing support on a 24*7 basis or delivering the product within a specific number of days. Campaign managers can also use campaign codes in ad word description to attract the attention of the buyer. Signs, currency symbols and special characters would always attract the
attention of the reader. Call to action should be a definite part of the ad word description. Advantages of taking the action would also create a positive impression in the readera��s mind.
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