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If you have an online company, how a blog can help you.
Years ago, we were only used to the concept of a brick and mortar company and we loved going up and down the steps of a retail outlet to buy what we needed. We did not mind trying various shops in our effort to buy hat we really wanted at the budgeted price. Big hoardings on the roadside only talked of such offline shops. Time flew by and we now come across more online shops than offline ones, as people do not have the patience or time to go out and buy and they would rather order things online, after good research.
Good research here depends a lot on the kind of blogs many online companies own. A blog of any company conveys a lot about the brand equity of the company, the trust of the buyers, improvements and modifications needed, innate customer opinions, etc. If an online company has no blog for buyer-seller interaction, people these days are easily
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put off. You should have a platform to convey your opinions and assurances, whether you are a buyer or a seller. Blogs these days do what sales promotion people did in those days, simply put.
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