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When it comes to using social media channels in marketing, you have to use these methods in a totally different way than traditional marketing materials. Fans of products and events who may end up seeing content about your organization are likely the ones also invested quite heavily in social media. You need to make sure that your content isn’t the same between every social media channel. Among social media users, certain channels are better for different types of content. For instance, Twitter is useful for posting events and little perks or deals that change frequently. Likewise, users of Twitter often post daily events or rants of a short nature to Twitter and other microblogs. Things like Facebook are far more useful for expressing long, drawn-out descriptions. If you want to highlight a new product, you might want to announce it on Twitter but the best social media location is probably one like Facebook. Sites like Instagram are for highlighting photos of events or sports games, or wherever a simple picture will draw attention from fans. And sites like YouTube are the best for interviews and other video content, not simple advertising. Using the best social media outlet for a given piece of media will help to differentiate your different channels as well as prevent fans from giving up on all but one.
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