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Yelp has been under fire from businesses
that complain that their negative reviews are being highlighted while positive reviews are getting lost in the mess. That, understandably, has the ability to undermine the reputation of any business. It’s already hard for businesses to get good reviews from customers. Customers who have a good experience quite often just go on their merry way, and while they might be happy with a product or service, they just aren’t committed to saying that it was so amazing. However, any time that a customer feels like he or she is getting shafted, whether the work was slow or the prices were too high in his or her opinion, or whether an employee made a mistake, customers almost always leave a bad review. Reputation management companies say they can help when it comes to getting a good reputation with potential
future customers, and helping to end the storm of bad reviews. However, they have the potential to be little more than scams, and worse, they might even be some of the ones responsible for drumming up bad reviews. Regardless of the case, they have the potential to not be legit. Even if not actually nefarious, they might just be unable to provide a useful service.
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