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Before the advent of website, say 1960s to 1990s, the method of marketing is something different. There, at that period, for any given merchandise, there may be few major brands. Wherever you go across the country, these major brands will be available at the reach of the customer. These brands will lead the role. The same story repeats in all type of merchandises and in all types of services too. But during that time also, a lesser known brands for the same merchandise could had been there. But these smaller brands circled around local markets or operating as a subset to the main product.
With the advent of websites, now every brand, whether major or minor, in terms of quality, try to find the lead place by inserting certain key search terms in their websites or by introducing links to their websites from other popular websites. By this method, these brands may find a dominant role. But this will not sustain in the long run.
A story can be told in this line. A user who wants to search certain details about a frog simply types frog in a search column in search engine. He opens top three to four search results. Almost all results describe certain basic details in one format or the other. But even after seeing all results, the user is not satisfied as he wants something else. This type of same content in multiple results is called a�?samenessa�?. This sameness aspect needs to be removed while populating the results.
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