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The author, Becca Ludlum, recounts strategies to make blogs more successful and gain readership. The first item on the list draws on the popularity of the site Pinterest. Using an image that is striking and pinnable can lead to a payoff later. This is particularly true if people begin to pin the post and image to their boards. In this way, their followers can become yours as well.
People managing multiple boards should also pin the content to each of them. This increases the visibility among readers that may not otherwise see the original board.
Ludlum advocates sharing old posts but not via use of plugins. Plugins, it seems, only allow the author to select categories, diminishing control of what is shared. It can also decrease the relevance by reposting time-bound articles such as contests. Additionally, plugins donai??i??t allow for personalization where the author can explain the rationale for the repost. Ludlum feels that a service called Buffer is a more effective way to do this. It takes more time to repost in this fashion but provides a better service to readers.
Search Engine Optimization is also important. Not every post requires SEO but it is definitely worthwhile for the entries that you most want to be found. Ludlum recommends an SEO plugin by Yoast for this.
The final strategy concerns seeking out new blogs, reading them, and leaving
insightful comments that will draw readers to your page. It also aids in creating a network of bloggers with shared interests.