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acebook announced this week a new change to its site that will be beneficial for brands. Facebook will allow posts from its site to be embedded on other websites. Currently, another social media site, Twitter, allows tweets to be embedded on other websites. This is an opportunity for brands to spread their message. Their messages can be viewed by people wherever they are on the web. Allowing embedding of its posts on other websites is beneficial for brands. Not every internet user actually use Facebook. When a brand posts on Facebook, they are not reaching as many people as possible. Before, nonmembers were not able to read content linked in articles or blogs. Embedded posts will allow everyone to see the content, whether they are members of Facebook or not. Allowing embedded posts will lead to increased engagement between brands and people. More people will be able to view the content and more people will be able to interact with the brand. Also, the ability to embed on other websites will make user experience more positive. Users will not have to leave the web page they are currently on the view of the additional content. Embedded posts can be used by brands to increase its reach, increase engagement, and improve user experience.
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