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Best online casino siteew studies have found that the use of mobile devices to book travel plans has skyrocketed this year. Smartphones, tablets, and
iPods are steadily raising to the ranks of traditional means of travel agents and home computers. 19% of travelers are now using mobile devices to arrange their travel plans. Over a quarter of users, 25-34 years old, have employed the technique. By the end of 2013, it is expected up to 40% of travel searches will come from a mobile device.
What does this mean for travel sites? While searches are becoming extremely popular via mobile devices, only 10% of booking are taking place. Therefore, travel brands need to make their mobile sites more user friendly and accessible. As mobile devices overtake traditional computers for time spent of the internet by consumers, travel brands should focus more heavily on the mobile user as an important component of their business model.
Brands must also focus on the difference between types of mobile use. Smart phone owners behave differently from tablet owners and sites must be suited for both to access, and be customized to each demographic’s preferences for purchasing and browsing. Online travel agents are taking the lead when it comes to applications for mobile users. These strategies should become priorities for companies not already on the bandwagon once 2014 rolls around.
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