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Jonathan Wichmann, head of social media at the largest global shipping company, Maersk, is leading the way for the shipping industry to take advantage of the benefits of social media involvement. It may sound out of the ordinary for the maritime shipping industry, but Maersk’s Facebook page and Instagram are liked and followed by millions, many of which took time to like photos of the 600 count cargo ship fleet and their shipping containers. Wichmann says these photos are a huge contributor to their online following. They follow the ships and trucks around the world, displaying the various landscapes and journeys these containers and their employees take around the world and back again. Wichmann looks forward to the cultural change following the rise of social media. He believes the increased awareness changes the way employees think about their jobs and telling their story. He finds that changing the way people think about shipping, portraying both the positive and negative sides of his industry, and openly accepting social media as a way to connect with consumers are all positive in the long run for Maersk. His goal with Maersk is about mindset, not likes. It is about becoming a part of the changing world, and leading the way in his industry.
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