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Bloggers have been advising business owners how to take advantage of advertising via the internet and how to avoid illegal or unethical practices as well. The best practices will stay well within the realms of ethical behavior put forward by Google's search algorithm. Businesses may see great short term results, but these algorithms will catch up with those looking to turn a quick profit by circumnavigating Google's search optimization laws. There are several steps to take to make sure your domain does not end up a fugitive in from Google.
First, stay transparent. Don't try to trick search engines by devoting more than one website to a company. This will send up red flags and get you removed from listings for fraudulent behavior. Second, avoid copying content from other sites. This is not only illegal, but rude and unfair to those who spend time and energy creating interesting and
unique content. Next, do not sell pages which are only there to serve a keyword search. You are wasting the time of researchers by devoting pages to nonsense content. Lastly, get rid of spam on your site. Nobody wants to see that and search engines don't want to degrade their quality by tolerating it and suggesting your site. If you do find yourself breaking any of these rules, do your best to clean up your content. Your site will be much better for it.