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Email marketing may seem old fashioned now that social and mobile marketing regaining momentum. However, email marketing is still the most effective means. A study by Monetate shows over $2.5 billion being invested in email marketing over the next three years. Several easy steps can make your email marketing more successful.
First, maintain an email template which is simple to use and understand. Keep your template designed for your customers so it doesn't end up on the spam folder. Second, choose an appropriate subject line. Personalize email to each reader as much as possible. Also, don't waste the readers' time with poor content. Including graphs and charts can save readers time and keep them interested in your material.
Segment your emails to focus on specific readers. Demographics and browsing history can help personalize messages for readers. This will pump up your revenue, increase subscription, and decrease the rate at which consumers unsubscribe. Lastly, test your template, content, and subject lines. Analyze the data you collect from consumers such as open rates and conversions. Don't be afraid to experiment with content and appearance. This figures and improvements will help you to maintain visibility in increase profits. Follow these simple rules to keep your email marketing up to date.