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The author of this article, Colleen Francis, received an unsolicited marketing email trying to promote a sales automation software. The email was from a ‘National Accounts Executive’. In the email, the sender states that AE would like to show Colleen a demo of the companyai??i??s software. The demo is 20 to 30 minutes long and can be completed online. The sender asks Colleen for a reply to schedule a time for the demo. Colleen spots out the sales mistakes in this email. The sender of the email admits to not knowing if Colleen is in the buying process. Colleen is certainly not in the buying process and this admission shows that this is a mass marketing email. Next, the sender offers to show Colleen the demo if he has not done so already. Colleen believes this shows that the sender is
poorly organized and does not track its customer relationships well. The the sender states the details of the demo’s length and that it is accessible on the web. Colleen does not think that offers any value to the customer, only a value for the company that sent the email. Colleen did send a reply email that stated that she was not in the buying process and that she thought their email was odd.
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