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Content planning and how to get your message seen, posted, tweeted, and re-tweeted. Before even getting down to the task, you have
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to determine whether your story actually needs to be written. If the topic is over used and already out and about everywhere, then there's no need for you to add onto the story unless there's something new or unique that you can present to the world. Being topical is key to at least getting your content into the tangled web of blogs, videos, articles and other media outlets. It also gives you a little leeway to having a reason to join in on the conversation anyways. Making content topical but also informative as well as interesting enough with a dab of humor makes your article that much more of a hit. Holidays throughout the year are great excuses to write about the silly banter of what's going on and the festivities for that particular season. It takes a balance of creating a point for people to come and debate about, raise eyebrows, and teach something to your audience that makes a good piece of writing great. Of course, it's good to have plenty of different content for your audience to read and become interested in, but there needs to be a priority of quality over quantity in that matter.
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