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It’s true that rebranding is essential from time to time for a company to keep pace with the changes taking place around. No doubt, social media can help guide in the process where a brand can effectively change its look, and thereby ease the transition. Rebranding also offers a brilliant opportunity to engage socially with fans. Giving brand watchers a sneak peek, having good reasons behind your decision, being ready to engage, and being open to adaptation appear to be useful tips for healthy rebranding.
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4 Tips for Healthy Rebranding