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Today, every individual with even minimal amounts of internet marketing knowledge will vouch that Search Engine Optimization (SEO) is extremely necessary for improving and sustaining the ranking of your website on the Internet.A� The truth in the Search Engine Optimization (SEO) world, every website owner is after the top position in the SERPs of search engines such as Google.A� Many strategies have been devised to assist web masters and online business owners to grab the top few slots on the results pages so that they can make their online business more profitable.
Offensive strategies are primarily used by many businesses to radically alter and increase their website rankings. However, an offensive campaign is not only extremely expensive to run, but also stands the risk of being attacked by rival businesses to defeat your position. There also exists the risk of this process being labeled as negative SEO, which is a black hat SEO strategy.
Flanking SEO Strategies allow you to camouflage your real intentions and fool your competitors that you are not really interested in increasing your ranking on the SERPs. This lulls the competitors into believing that you are not a threat until you emerge out of the shadows and take them by surprise.
Another method to help your website maintain a good ranking is defensive Search Engine Optimization. A defensive search engine strategy is designed to defend a websitea��s already existing position. It is based around the assumption that if you hold a higher page rank, then your websitea��s ranking will not be attacked because others will not dare to challenge your position.
Guerilla tactics involves methods such as launching a network of small websites that utilize specific keywords and then entice the visitors to visit your main website. However, such tactics need the skills of a highly talented SEO team. These tactics can go haywire if you make even the slightest tactical mistakes.
You need to be very careful while deploying any of these tactics, because if you end up annoying Google or any other search engine then bang goes your website position. Better safe than sorry!
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