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In the present times, many companies and organizations which are on the growth path, try and sustain their brand name and build their reputation through legitimate and ethical
means. However, not all goes well with some of these companies, as competitors and rivals try their best to squash the growth of these companies by trying and destroying their hard-earned reputation.
This is done primarily by manipulating the company’s or website’s image and ranking using a whole range of online and offline techniques and posting damaging information about them. The end-result is that companies unfortunately have to face negative publicity that can potentially break them up.
Victimized companies are now focusing on a new trend called reputation management, which seeks to rectify and repudiate the situation and restore their reputation to the best extent possible. Companies now have a new responsibility on their heads – to ensure that their online reputation is not harmed in any way. According to several experts, reputation management is a serious issue that requires the best brains from several back grounds such as marketing, SEO and IT.
Countless stories exist about companies and organizations that have faced negative reputation online. Rather than delegating the tasks to the PR or marketing folks, proactive steps are necessary to deal with reputation related crises. Reputation management, especially online reputation management focuses on restoring the trust that customers have in your company.
This is done by controlling what visitors see online about your company. Especially, when people Google your company or brand name, reputation management seeks to control what information they are being fed by the search engine about these. The customer is therefore led to a situation where in their ability to trust your company becomes imperative. In today’s hyper competitive world vested interests can use your company’s name in any manner they want and like. Reputation Management helps you recover your reputation which others have tried to damage.
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